FUNDAMENTALS OF MARKETING 2005 (REGULAR)
Time : 3 Hours Max. Marks:100
Instructions: Attempt Five questions in all. Question No.1 is compulsory.
1. Prices of Petroleum products have been increasing day by day. Shell, Caltex and PSO have been conducting effective marketing. Looking the trend towards CNG, these organizations are providing CNG facility at many points. Marketing of Petroleum products is a difficult job as prices are affected due to international environmental factors and also controlled by government.
Keeping in view the about situation, answer the following question: (28)
(a) What price objective and price strategy are used by the petroleum organizations to determine the final price.
(b) State the promotion mix and advertising media used by the organization.
c) How much do you think that sale of petroleum products depends on services provided at point of purchase Comment and support your answer with example
(d) State THREE external environmental factors affecting marketing strategy of this organization.
2.a) Define Research and MIS. (06)
b) Explain, with example, the importance and application of Research in the whole marketing process. (12)
3.a) How Is advertising different from Publicity? Give examples. (6)
b) With the help of good example, explain different steps involve in a publicity plan. (12)
4.a) How a Consumer Products different from Industrial Products.
b) Explain the types of Consumer Products and give at least three example of each (06+12)
5.a) Describe the Importance of Storage in an effective distribution system. (06)
b) Explain the concept of Distribution in services organizations. Give example. (12)
6..a) Give two example of each Modification and innovation.(04)
b) Explain different steps involve in a development of a New Product Support your answer with example (14)
7. Write short notes on any TWO of the following: (18)
(a) Market segmentation
(b) Types of Sales persons and selling techniques.
(c) Sales promotions tools.
(d) Pricing objectives and price Strategy.
(e) Concept of Marketing
6(a) What is Odd Pricing? Why is it’ used? Give examples.