B.com Part 2 – Fundamentals Of Marketing 2008 Private Paper

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FUNDAMENTALS OF MARKETING
2008 (PRIVATE)

 

Time : 3 Hours                    Max. Marks:100

 

Instructions: Attempt Five questions In all. Question No.7 is compulsory.

 

1. Explain the environment of marketing.

2. Explain the four stages of Product Life Cycle in detail.

3. Explain the different steps involved in advertising planning – process.

4. Describe the consumer decision process and each of its stages. Support your answer with example.

5. Explain the characteristics of a good and list five brand names that you think are good ones and five that are poor. Explain the reasoning behind your choice.

6. What are the different stages involved in marketing research process. Explain.

7. Write short notes on the following:

(i) Selling Vs. Marketing

(ii) Channel of distribution

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