DIFFERENCE BETWEEN SALES AND SALES PROMOTION LETTERS

by • 23/08/2011 • B.com part 2 Business CommunicationComments (5)2250

SALES LETTER

  • It is written with a definite object to sell something
  • There is a set pattern of sales letters.
  • It may be written in a series or a campaign.
  • It is written to sell directly.
  • It is written to urge the reader to buy.
  • Here sales resistance from buyers is greater.
  • Sales appeals are direct.
  • Sales letter are written in formal styles.
  • Products are introduced.
  • The writer meets great sales resistance.

SALES PROMOTION LETTER

  • It is not so written. Its purpose is to establish goodwill.
  • There is no set pattern of sales promotion letters.
  • It is written on certain occasions.
  • It is written to sell indirectly.
  • It is written to induce the reader to buy.
  • Here sales resistance from buyers is very low.
  • Sales appeals are indirect.
  • Such letters are written in informal styles.
  • Products are not directly introduced.
  • The writer meets loses sales resistance.
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5 Responses to DIFFERENCE BETWEEN SALES AND SALES PROMOTION LETTERS

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