B.com Part 2 – Business Communication 2008 Regular Paper

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Time : 3 Hours                Max. Marks:100


Instructions: Attempt any Five questions Including Question No. 9 which is compulsory.


1.(a) Define Business Communication. (04)

(b) How does effective business communication PAY OFF both within and outside an organization? (16)

2.(a) Differentiate between Deductive Approach and Inductive Approach. (06)

(b) Prepare outlines for basic organizational plans. (14)


3.(a) What suggestions will you give for good opening and closing paragraphs? (08)

(b) Explain with examples the following writing principles. (12)

(i) Correctness (ii) Conciseness (iii) Courtesy


4.(a) What is “NOISE” in communication system? (05)

(b) How may the barriers to organizational communication be overcome? (05)

(c) “Listening is Learning.” Justify the statement and explain the difference between Hearing and Listening. (10)


5.(a) What planning steps do you follow to make your message effective and result oriented? Explain each step in detail (12

(b) What points, will you keep in view white giving dictation? (08)

6.(a) Distinguish between sales letter and sales promotion letter.

(b) You have recently imported the latest model of Refrigerators fromItaly. (08+12)

Required: Draft a sates letter in proper form to be mailed to prospective customers inducing them to visit to your showroom for selection.


7.(a) As a commerce graduate, write a solicited job letter for the vacancy of Assistant Manager Finance. Use imaginary detail.

(b) As a purchase manager, write an order letter requesting for some merchandise for your company, Assume necessary details like quantity, quality, price and delivery period. (10)


8.(a) Define a business report. (04)

(b) A leading commercial bank is desirous to establish a new branch atKarachi. (16)

Required: Assume yourself the field officer of the bank and write an Analytical Letter Report and submit your findings with suggestions.


9.(a) Define Market Report and Explain its contents. (10)

(b) Explain any FIVE of the following Market Terms: (10)

(i) Hella (ii) Dumping (iii) Jobber

(iv) Street Price (v) Arrivals

(vi) “ Forward Business (vii) Black Bourse?

(viii) Speculation (ix) Blue chips (x) Bearish sentiments

10. Write short notes on any TWO of the following: (20)

Commodity Market and its Types (ii) Feed-back

Features of Modern Economic Market

Invasion of Privacy (v) Format of letters

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